11 - 12 September 2017 | Boston, MA

Thursday, January 14, 2016

The Wrong Approach to "Patient-Centricity"

This post was inspired by an article in MM&M written by an IMS digital consultant who obviously is barking up the wrong tree as far as "patient-centricity" is concerned, IMHO. The original article: "Is Pharma Taking the Wrong Approach to Patient-Centricity?" to which I say "No!" You, sir, are taking the wrong approach!

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