The Wrong Approach to "Patient-Centricity"

This post was inspired by an article in MM&M written by an IMS digital consultant who obviously is barking up the wrong tree as far as "patient-centricity" is concerned, IMHO. The original article: "Is Pharma Taking the Wrong Approach to Patient-Centricity?" to which I say "No!" You, sir, are taking the wrong approach!

"Patient Centricity" Should Not Be About Listening to Patients to Sell More Products!