Saturday, February 06, 2016

Digital-Savvy Women in Pharma Twitter Chat

I will be moderating the Digital-Savvy Women in Pharma Twitter chat (#dswpharma) in association with the Drug Information Association (@DrugInfoAssn) on February 17 at 1:00pm EST. This chat was inspired by the powerpoint presentation I posted on Slideshare a few weeks ago (see it here).

I hope you will join the conversation.

Here's the preliminary list of questions/topics to be discussed:

Thursday, January 28, 2016

FDA's 2016 Guidance Agenda - Just Like the 2014 & 2015 Agendas - Promises Publication of Guidance Regarding Use of Links to 3rd-Party Internet Sites

FDA/CDER has published its 2016 Guidance Agenda (here). Here's what's under the Advertising Category:
  • Health Care Economic Information in Promotional Labeling and Advertising for Prescription Drugs Under Section 114 of the Food and Drug Administration Modernization Act
  • Internet/Social Media Advertising and Promotional Labeling of Prescription Drugs and Medical Devices – Use of Links to Third-Party Sites
  • Manufacturer Communications Regarding Unapproved, Unlicensed, or Uncleared Uses of Approved, Licensed, or Cleared Human Drugs, Biologics, Animal Drugs and Medical Devices
  • Presenting Risk Information in Prescription Drugs and Medical Devices Promotion; Revised Draft
I highlighted one item on the list having to do with "Internet/Social Media Advertising" -- Use of Links to Third-Party Sites. This was also on FDA's 2014 AND 2015 Guidance Calendars, but as we know no web link guidance was issued in 2014 OR 2015.

Perhaps none will be issued in 2016 either. Why not?

Wednesday, January 27, 2016

Is Direct-to-Consumer TV Advertising a Losing Proposition?

2014 was a banner year for TV direct-to-consumer (DTC) advertising in that it saw the highest percentage spent on TV since at least 2001 (see chart and read "Pharma Ups Its Investment in TV DTC Advertising").

A few weeks ago I said "Forgettaboutit! The numbers are not yet in for 2015, but if it's anything like 2014 -- and judging by personal experience -- the drug industry will be spending even MORE money on TV DTC ads."

The Top 10 TV DTC Rx advertisers spent $876.3 million in 2015 (see insert below). The question is: Is it worth it?

My answer: No! How do I know? Click on "Read More" after the insert below for my analysis of TV DTC ROI (return on investment).

Tuesday, January 19, 2016

Digitally "Savvy" Women Pharma Pioneers

Over the years I have had the pleasure of meeting and working with many very smart, talented, and interesting people in the pharmaceutical industry. I have been especially honored to meet and document the work of drug industry digital "pioneers" who have lead the way in the use of social media, digital, and/or mobile for marketing, research, patient support, or corporate communications purposes.

A segment that has not received enough attention from me and others is pharma women pioneers, digital or otherwise. To rectify that, I have put together a personal list of "Digitally Savvy Women Pharma Pioneers."

Do you know someone who should be included in this list? Tell me about her HERE. Meanwhile, praise for this recognition has been pouring in...

Saturday, January 16, 2016

One (BIG) Reason Pharma Shouldn't Reconsider Instagram

It's the comment moderation policy. Most of the Pharma Instagram accounts just focus on nice corporate "feel-good" images that are not about products. The comments attached to such posts are likely to be benign and even full of praise. But any substantial promotional-type posts to Instagram by pharma are likely to generate more negative comments.

See all my Scoops about Instagram here, where you can find links to pharma Instagram accounts.
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