e-Rx and EHR Master Class
Leverage the Power of e-RX and EHR for Promotional Effectiveness
e-Rx and EHR Master Class | October 21-22, 2015 | San Francisco, CA

Thursday, August 27, 2015

Boehringer Ingelheim Supports Undocumented Immigrants & Sides with Latino TV vs. Donald Trump. Bravo!

Click on image for an enlarged, uglier view.
Two stories caught my attention yesterday:

One involved drug company Boehringer Ingelheim and Spanish-language television network Telemundo.

The other involved Donald Trump and another Spanish-language television network - Univision.

In the first case, a major (non-US) pharma company has the courage to support “illegal” Mexican immigrants and at the same time raise awareness of diabetes among the U.S. Latino public, whether they are illegal or not (read the press release here).

In the second case, Donald Trump evades questions about his Mexican deportation plans from Univision Spanish-language news anchor Jorge Ramos and kicks him out of a press conference with the words “Go Back To Univision” (read the story here).

How does Boehringer support “illegal” Mexicans in this country?

Wednesday, August 26, 2015

FDA Acts on Violative Social Media Posts a Lot More Quickly Than It Does for TV and Print Ads

Kim Kardashian posted a violative Diclegis® ad on Instagram (read “Kim Kardashian's Diclegis Instagram Post Raises Issues of Transparency, Drug Safety, and Learning from History”). She was paid to do that by Duchesnay -- the company that makes & markets Diclegis.

But did you know that the ad also was posted to her Twitter and Facebook accounts?

Here's how the FDA depicted the campaign (find the original here):

Click on image for an enlarged view.
What does this show us? How did the FDA get so social media savvy? Note two things:

Monday, August 24, 2015

The Irrelevance of Social Media for Pharma Marketing

The pharmaceutical industry has often been criticized for being behind the "digital curve," meaning that it lacks the expertise to fully take advantage of the Internet and social media to improve marketing and communications.

Back in 2013, I suggested that pharma was on the "Slope of Enlightenment" of the "digital" hype curve (here).

Since then, the FDA has come out with some social media guidelines (read, for example, FDA Sets Up a Roadblock for Branded Rx Promotional Tweets and Drug Industry Rips Into FDA Over Social Media Guidelines) and I sense that pharma has moved along the curve, but the curve itself - which I am now calling the Social Media (SM) Hype Curve - has changed and it looks something like this:

Click on image for an enlarged view.
What do I mean by "Slow Slide Into Irrelevance?"

Saturday, August 22, 2015

One Billion Dollars! O Valeant! Sung to tune of O Canada!

Shortly after the FDA approved Addyi (the "pink pill"), Canadian pharma company Valeant announced it would buy Sprout for $1 billion. Was it a good buy?

Wednesday, August 19, 2015

His and Hers Hand Towels Monographed with Viagra and Addyi Logos. Only $20!

This is a pair of soon-to-be classic hand towels. 
His and Hers Hand Towels Monographed with Viagra and Addyi Logos

$20.00 USD

  • Handmade item
  • Materials: terry cloth, sildenafil citrate, flibanserin, microcrystalline cellulose, etc.
  • Only ships to United States

Looks great in my waiting room bathroom. I have had many compliments and requests for samples of the pills! – Dr. FeelGood, Bethesda, MD
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