Tuesday, July 07, 2015
To prove how valuable these insights can be, the company is published a report that offers several "quick snapshots of various use cases that can be leveraged for the pharmaceutical and personal care industries."
One case study involves Vagisil, which gives women relief from vaginal discomfort and itching due mainly to yeast infections.
While performing a brand reputation audit of Vagisil, an Infegy analyst found that more men were talking about the product online than women. According to the report, "the majority of these male commentators were referencing Vagisil when doling out insults."
OK. Obviously, that's not very helpful if you are looking to social media for ideas about line extensions. However, the analysis also found "subsections" of social media conversations about a topic that Infegy believes uncovers an opportunity to rebrand Vagisil for men: Itchy balls!
Tuesday, June 30, 2015
Monday, June 29, 2015
See how "The Most Interesting Pharma Guy in the World" reacted to the PBA Assessment...
Friday, June 26, 2015
|Click on image for enlarged view|
A couple of full-page ads captured my attention, which I suppose mean that they were successful. One was the Palio Ignited ad shown here.
It glorifies the agency's "rebel" nature by using the image of a Molotov Cocktail. Instead of an ordinary bottle, the explosive device uses an erlenmeyer flask - didn't think I knew that, huh? - to symbolize, I suppose, scientific research.
The agency calls this "beautifully disruptive," but the symbolism conjures up in my mind images of destruction (e.g., ISIS).
Is being disruptive destructive or is it creative? Obviously, Palio wants you to believe the latter; i.e., that they have "revolutionary ideas."
If they wanted to convey better the notion of disruption, they should, IMHO, have emulated the type of full-page ad used by Saint Joseph University.