That's how I see campaigns such as Shire's "Keep Momming," which was featured in the September 2014 issue of MM&M. According to the article (find it here), "The unbranded 'Keep Momming' campaign has more of a straightforward educational thrust: It seeks to help mothers better identify the symptoms of ADHD in young girls and to make them more cognizant of the inattentiveness aspects of ADHD (as opposed to the easier-to-spot hyperactivity ones)."
Shire, you may recall, markets Vyvanse, a drug indicated for the treatment of ADHD in children and in adults.
This campaign includes a celebrity spokesperson: actress, singer, and NFL wife, Holly Elizabeth Robinson Peete who says her daughter has ADHD. Her story is featured in a video on Shire's KeepMomming.com Website, the title of which is "Real Stories from Real Moms & Daughters."
In the video, Holly talks about her daughter's symptoms such as daydreaming, inability to focus on homework, "tears - a lot of tears," etc. The diagnosis "made things a lot easier" and "when you know better, you do better." She stops short of saying her daughter is now medicated, but presumably that's what "doing better" is all about.
Although I am a fan of using real patient stories, I am a little uncomfortable using this powerful technique for controversial medical conditions like ADHD.