I pity the man who can't get an erection carousing with this woman in a beach resort or even watching her on TV lounging around the beach resort telling you that "plenty of guys" have "this issue"; i.e., getting and maintaining an erection.
Oh, Yeah! Well. I'm NOT having an issue right now!
Of course, this Viagra ad reneges on Pfizer's pledge back in 2005 to focus more on disease awareness in its DTC advertising. But (1) Pfizer withdrew that pledge (see here), and (2) this ad, IMHO, has sufficient redeeming prurient value to make us forget all about stuff like checking my blood pressure, etc. as a potential cause of ED.
But there's a fly in the ointment (not that I use the stuff). I think FDA will find problems with this ad.