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- Paul Boidy, President of EVP of Sales and Development at ReachMD, will be speaking about Marketing to the "Long Tail Physician" Segment. Prior to joining ReachMD, Mr. Boidy was director of neuroscience marketing for Takeda Pharmaceuticals North America.
Paul says he's an avid and loyal reader of this blog -- despite (or maybe because of) the criticism I have expressed about certain Takeda marketing programs. Paul was introduced to me by Fard Johnmar, founder of Envision Solutions. I first met Fard at the 2006 Networking Dinner and since then we have collaborated on a number of projects. Fard's introduction to Paul has obviously benefited both Paul and myself. It's another example of how networking can help you advance your business.
- Craig DeLarge, Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc., has been invited to speak about the Life Science People of Color Project, the goals of which are to encourage and offer guidance to young people seeking to achieve success in the life sciences industry and to highlight the contribution of people of color in the life sciences.
- Michael Parks, Vice President of Corporate Communications, Centocor, Inc., and Marc Monseau, Director of Corporate Communications, Johnson & Johnson, will focus on their experience as the first pharmaceutical executives to embrace Web 2.0 technology.