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Tuesday, February 26, 2008

SNL Knows How to Spoof DTC Ads!

There are plenty of parodies of broadcast direct to consumer (DTC) ads on YouTube and Web sites critical of the drug industry (see, for example, "Making Fun of Pharma Marketing is Easy"), but the late night comedy show Saturday Night Live (SNL) has the talent and money to do it right!

Just like the guys over at the WSJ Health Blog, where I first learned of the SNL spoof, I've curtailed my late-night TV viewing habits and did not catch the live show.

The SNL ad for Annuale (shown here) should be compared to the ad that it spoofs, which you can find here on the Seasonale Web site.

Contrary to other spoofs that try to teach us something about DTC advertising, SNL's Annuale ad is just damn funny!

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