It's official! Jarvik is off the air as the Lipitor spokesperson!
"... the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world -- cardiovascular disease," said Pfizer’s President of Worldwide Pharmaceutical Operations Ian Read. "We regret this. Going forward, we commit to ensuring there is greater clarity in our advertising regarding the presentation of spokespeople."
See Pfizer's press release here.
See previous Pharma Marketing Blog posts on Jarvik (in reverse chronological order):