Monday, December 17, 2007

Is It Time to End Industry Sponsored CME?

Last year, the pharmaceutical industry provided $1.19 billion to sponsor physician continuing medical education (CME) programs in the US ($1.44 billion if you include advertising and exhibits at CME events). See "Online CME Growth is Bad News for Pharma Marketers" for the data.

In the essay "Wither CME?", John Mack (editor of Pharma Marketing News) asked these questions: Why should pharma contribute so much for CME? Doesn’t that naturally lead to biased content? Shouldn’t there be a ban on commercially-funded accredited CME? Why can’t physicians pay for their CME like many other professionals do?

This survey attempts to get some answers to these questions from the Pharma Marketing Network community.

Please take 2 minutes to answer this ONLINE SURVEY relating to industry sponsorship of FREE, ACCME accredited continuing medical education (CME) for physicians.

Results of this survey will be used to inform an ongoing Pharma Marketing Roundtable discussion, which you may join. This discussion and survey results will be summarized in an issue of Pharma Marketing News.

Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.

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