Numbers
Rx drug company salaries are decreasing while biotechnology company salaries are increasing. The numbers don't lie: expect much more biotech marketing in the years ahead. If nothing else, these VPs have to justify their salaries! Read the full text of this OpEd piece...
Print DTC: How Does It Measure Up?
Over 60 drug ads that appeared in several major consumer magazines were analyzed. In each, the space allocated to images, benefit statements, risk information, and the brief summary was measured. This article summarizes the findings. Read more...
Fast Start to Customized ePromotion and eLearning Physician Programs
There is a broad spectrum of online promotional and educational opportunities that pharmaceutical companies have at their disposal to interact with, inform, and influence physicians. Lathian Systems, a provider of online marketing and sales solutions, offers these and more in its Spectrum of Solutions for life science companies. Read more...
Pharma's Black Knight Confesses All!eDetailing Supplement
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians. The resultant collective wisdom of many experts both inside pharmaceutical companies and outside provide a frank assessment of the role and impact of eDetailing on physician marketing as well as the challenges that lie ahead.
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A contrarian review of the book THE WHISTLEBLOWER: Confessions of a Healthcare Hitman. Read more...
Pharmacy TeleStocking
Astute Development Group (ADG), a global provider of technology telemarketing and IT sales lead generation programs, manages pharmacy stocking from afar. Read more...
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