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Thursday, January 19, 2017

Pfizer's New Viagra TV Ad Has a Unique Mobile "Call to Action"

As reported by FiercePharma (here), Pfizer’s new TV commercial for Viagra, which encourages patients to text a keyword from their mobile phones to receive special discounts, appears to be "a first" for pharma Marketing.

I decided to have some fun with a few stills from the ad:


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