It hasn't been selling well.
And then came the Orlando massacre of gays and lesbians in a night club and bingo! Valeant marketers decided to co-opt the resulting sympathy for the gay and lesbian community by launching a social media effort dubbed "No More Hair, More Pride" that targets millennials and the "LGBTQ" - lesbian, gay, bisexual, transgender, and ? - community (see here).
I don't know about you, but I would love more "long, straight, curly, fuzzy, snaggy, shaggy, ratty, matty, Oily, greasy, fleecy, shining, gleaming, streaming, flaxen, waxen, Knotted, polka dotted, twisted, beaded, braided, Powered, flowered and confettied, Bangled, tangled, spangled and spaghetti" HAIR!
Not that I would ever defend Valeant, but I can tell you that June is gay pride month across the country. If I were marketing to the gay community, I would time it to launch in June as well. That may have been the motivation; not taking advantage of tragedy.
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