Monday, May 16, 2016
Are Pharma Marketers the "Voice" of the Patient?
"Profitability," however, often trumps (with a small "t") putting patients' interest first. If it weren't so, I would never have anything to write about in this blog!
For an alternative view, read this: "Are #Pharma Medical Departments Responsible for 'Patient Engagement?'" After reading that you will see that Mr. Anderson completely ignores the medical research side of the business, which marketers don't fully understand until after the drug is already developed.
See below for Mr. Anderson's four reasons why he believes pharma marketers have a unique opportunity to be “the voice” of the patient.