Adventures of PhRMA Intern: A Retrospective

In response to an inquiry about a violation of PhRMA’s DTC advertising guiding principles, pharmaguy received a letter from PhRMA signed mysteriously “Emily M. Johnson.” No job title was included. It only indicated she was from the "Office of Accountability."  Who was she? Was she related to Ken Johnson, Senior PhRMA VP at the time? All will be revealed in the end. All that matters now is emily was the inspiration for...PhRMA INTERN!

Over the next couple of days and weeks, episodes of PhRMA INTERN will be posted to Pharma Marketing Blog. Each episode has been remastered in a PowerPoint presentation format.

PhRMA Intern Episode 1: Genesis from PharmaGuy.com