The ad drew criticism from other quarters as well.
A tweet by comedian and talk show host Bill Maher went viral:
Bill Maher single-handedly labeled all people with pain as junkies. I take extreme offense to this statement. U.S. Pain Foundation collaborated on this ad with other organizations to spread awareness and information. The goal - for all involved on this project - was to make sure people living with OIC do not feel embarrassed or alone.Another Astrazeneca-sponsored OIC ad -- also possibly involving the U.S. Pain Foundation or other such astro-turf patient group -- was a Movantik TV Commercial, titled "Opioid Baggage" which shows a women enjoying a day in the park with her Opioid pill! Talk about "not being alone"!
More criticism of the ad emerges: