2014 Archive of Pharma Marketing News

Welcome to the 2014 ARCHIVE of Pharma Marketing News. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers approximately two months after publication. To obtain articles as soon as they are published, you must subscribe to the email newsletter service. Subscription is free and supported by advertising.

2014 Article List

January, 2014 (Vol. 13, Issue #1) Executive Summary of Complete Issue The Year 2013 in Images Pharma Content Marketing Strategies Leveraging Infographics and Search for Better Health Communications FDA Publishes First Piece of Long-Awaited Social Media Guidance February, 2014 (Vol. 13, Issue #2) Executive Summary of Complete Issue The Pharmaguy Social Media Timeline™: Volume 2 Do TV DTC Ads Overstate Rx Drug Risks? Pharma Brand Personality Traits March, 2014 (Vol. 13, Issue #3) Executive Summary of Complete Issue Social Media, Latent Spokespersons & Native Advertising Right & Wrong Ways for Pharma to Correct Misinformation on Wikipedia The Virtual Sales Rep April, 2014 (Vol. 13, Issue #4) Executive Summary of Complete Issue Pharma Finds Little to Like in Recent FDA Social Media Guidance The Sorry State of Pharma Mobile Health Apps May, 2014 (Vol. 13, Issue #5) Executive Summary of Complete Issue Pharma Promotional Spending in 2013 The Emerging Virtual Medical Conference June, 2014 (Vol. 13, Issue #6) Executive Summary of Complete Issue FDA Sets Up a Roadblock for Branded Rx Promotional Tweets FDA Opens Window for Pharma to Correct Misinformation Online How to Host a Successful Pharma TweetChat August, 2014 (Vol. 13, Issue #7) Executive Summary of Complete Issue Patient Activists Demand Higher Quality Mobile Health Apps Patient Storytelling Marketing September, 2014 (Vol. 13, Issue #8) Executive Summary of Complete Issue Anecdotal Experience Marketing Presenting "New Risk Information" About Drugs to HCPs Drug Industry v. FDA Re: Twitter & Google Adwords October, 2014 (Vol. 13, Issue #9) Executive Summary of Complete Issue PhRMA Tells FDA How It Wants to Correct "Misinformation" BI Receives Pharmaguy Social Media Pioneer Award A Formula for Patient-Centric mHealth Apps December, 2014 (Vol. 13, Issue #10) Executive Summary of Complete Issue Are Drug.com Websites "Fair and Balanced?" DTC Promotion Directed at Adolescents Your Spouse May Influence Your DTC Viewing Experience