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Thursday, February 19, 2015

Where Have All the "Really Good" Marketers Gone?

My blogger friend Rich Myer asked this question on his New Media and Marketing Blog:

"Where are all the really good marketers?"

"Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?", Myer asks. "Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book. First, it was social media hype, then big data hype."

"So is big data at fault? The answer is no. It’s marketers who are really bad at marketing. Too many MBA types are trying to bring a logical approach to illogical consumers."

With apologies to Pete Seeger, I offer the following lyrics to accompany Myer's remarks (sung to the tune "Where Have All the Flowers Gone?"):

Where have all the “really good” marketers gone, long time passing?
Where have all the “really good” marketers gone, long time ago?
Where have all the “really good” marketers gone?
Young consumers have shunned them everyone.
Oh, when will they ever learn?
Oh, when will they ever learn?

Where have all the young consumers gone, long time passing?
Where have all the young consumers gone, long time ago?
Where have all the young consumers gone?
Gone for other brands everyone.
Oh, when will they ever learn?
Oh, when will they ever learn?

Where have all the brands gone, long time passing?
Where have all the brands gone, long time ago?
Where have all the brands gone?
Gone for Big Data everyone
Oh, when will they ever learn?
Oh, when will they ever learn?

Where have all the Big Data gone, long time passing?
Where have all the Big Data gone, long time ago?
Where have all the Big Data gone?
Gone to marketing graveyards, everyone.
Oh, when will they ever learn?
Oh, when will they ever learn?

Where have all the marketing graveyards gone, long time passing?
Where have all the marketing graveyards gone, long time ago?
Where have all the marketing graveyards gone?
Gone to business school, everyone.
Oh, when will they ever learn?
Oh, when will they ever learn?

Where have all the “really good” marketers gone, long time passing?
Where have all the “really good” marketers gone, long time ago?
Where have all the “really good” marketers gone?
They haven’t gone to business school, that I can tell ya!
Oh, when will they ever learn?
Oh, when will they ever learn?

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