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Tuesday, November 25, 2014

Pharma Mobile Ad Spend in 2014

I try to keep track of how money the U.S. pharmaceutical industry spends on digital advertising to see if there are any trends. Of particular interest to me these days is mobile advertising. Below is some data from eMarketer. eMarketer includes marketers of prescription and over-the-counter products, facilities, services, research, healthcare professionals, hospitals and biological products, as well as establishments providing healthcare services, health insurance and social assistance for individuals in its "US Healthcare and Pharma" category. Find more from eMarketer here.

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