I will be reviewing in more details the results of this survey in the upcoming issue of Pharma Marketing News, but will give you a glimpse of the results of the first question, which asked respondents to rate the importance internet tools and services in improving healthcare. The results are shown in the following chart:
Over 80% of respondents (N=54) said that online professional communities were very useful or essential tools for improving healthcare. Close behind that were mobile apps for professionals and patients. The chart shows a comparison between EU (yellow line) and North American (red line) respondents.
However, According to a QuantiaMD and Care Continuum Alliance 4,033-clinician study, 28% of clinicians access online physician communities. “A notable 92% of physicians are interested in interacting with colleagues in online professional networks to learn from experts and peers, discuss clinical issues and share practice management challenges. However, more than 70% of physicians say patient privacy issues would hold them back from using these networks, and two-thirds are worried about liability issues. Lack of time and issues with compensation are also areas of concern.” Chart:
Note: N=4032 for all responses except physician communities, which only includes respondents with no prior QuantiaMD connection (N=854). Source: QuantiaResearch www.quantiamd.com
For more about this discrepancy (highly rated importance of physician communities and actual low use of them by physicians) see "Physician Participation in Peer-to-Peer Social Media Sites: Why Is It Less Than Expected?" Use discount code 'P2Pfree' to get it free.