The pharmaceutical industry is at a turning point in its adoption of new social media tools and applications for communication with healthcare professionals, consumers, patients, policymakers, and payers. Practically every pharmaceutical company has launched a social media project or application of one sort or another. To be sure, not all these efforts have been successful. This presentation explores what worked and what didn’t by highlighting the major trials and tribulations of pharma’s social media "road trip."
Topics and discussion points include:
- Is the Industry Ready for Social Media? Results of the Pharmaguy Social Media Readiness Self-Assessment Survey
- History of FDA's Promise to Provide Social Media Guidelines. What's Gumming Up the Works?
- The Major Milestones of Pharma Use of Social Media: The Good, the Bad, and the Ugly. All Offer Useful Lessons.