Tuesday, April 05, 2011

Weave Social Media Into Your Marketing Strategy

As reported by @shwen via Twitter:
"Social Media has to be integrated into the fabric of your overall marketing strategy" - Sara Larsen (SAP) #iStrategy
Here's my visual interpretation of that:


  1. Anonymous12:03 PM

    I hope this is not my strategy as it shows that the person preparing is not confident in what my brand should be doing. Could this be one of those I just want to talk about social media moments?

  2. This is just a representation, of course. Looking at your particular fabric, for example, and the WHOLE of it, your strategy may have a different distribution of strands. Maybe your brand won't even have any social media strands or maybe no broadcast strands.

  3. Social Media Marketing is to help small businesses to increase sales by increasing indirect relationships. Understand that social media marketing allows users to communication, collaboration and entertainment is the first step to examine how to implement many strategic social media marketing tools and select those that work best for one organization . The most important thing small businesses need to remember when using social media to help sell is that efforts must have a value. It must be the value of their content, community and enforcing people to work with you or your organization. Social Media does not sell things - people sell things. Participate in marketing social media begins the process of building relationships.

  4. Social media marketing is a relatively new kid on the block when it comes to internet marketing but already has become one of the most powerful tools you can use to get traffic to your website.


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