Monday, August 23, 2010

Movie "Love and Other Drugs" is More an Ad for Viagra Than an Expose of Sales Tactics

If you were expecting the movie "Love and Other Drugs" to be a hard-hitting expose of pharmaceutical sales tactics as was the book it's loosely based on -- ie, "Hard Sell," by Jamie Reidy (see review here; use code 'JAMIE' to get it FREE! -- then you are in for a surprise. The trailer (see below) exposes that this is just another "love story" that happens to feature pharmaceutical sales reps and their shenanigans.

"[Anne] Hathaway portrays Maggie, an alluring free spirit who won’t let anyone - or anything - tie her down. But she meets her match in Jamie ([Jake] Gyllenhaal), whose relentless and nearly infallible charm serve him well with the ladies and in the cutthroat world of pharmaceutical sales. Maggie and Jamie’s evolving relationship takes them both by surprise, as they find themselves under the influence of the ultimate drug: love."

The "ultimate drug" may be "love," but the movie seems to focus on how great a drug Viagra is!

2 comments:

  1. Except that what the film doesn't tell you is that Maggie has Parkinson's and it's not really a romantic comedy at all.

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  2. i did post a comment, but somehow it was ignored? The first 1/3 of this movie does indeed painfully illustrate the madness, greed, insensitivity and fraudulent behavior of pharmacutical companies and their sales people. Ought to wake a lot of people up to how Doctors are pursued and enticed to encourage us all to become drug addicts and victims.

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