IMHO, every company should have a social media implementation plan in place. It may not prevent crises like the one S-A was faced with, but it will help your company deal with them.
To determine the relative importance of elements of a social media plan, I started a survey that asks respondents to indicate how important the following action items are in implementing a social media plan:
- Unblock corporate access to social media so employees can monitor and use applications such as Facebook while at work
- Have a sustained vision/goal
- Become a dialogue company - learn how to listen and respond, not just push messages out
- Get everyone - including marketing, regulatory people, corporate communications, C-level execs - on board
- Develop guideposts, internal and external standard operating procedures
- Train people who will be interacting directly with consumers
- Develop a moderation strategy
- Marshall necessary resources - use the best tools available
- Create a social media Tsar position to oversee all the company's SM projects to assure compliance with guidelines
- Should be TOP of list
- Very important, near top of list
- Somewhat important
- Good idea
- Ambivalent (not sure how important)
- Near bottom of list
- At very bottom of list
health reforms should be established now, because people need it now ... I hope the government participate and fulfill its promises and that so far is slow your interest ...
ReplyDelete