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Thursday, May 06, 2010
Pharma Marketing Meets Social Media: Can the Two Co-Habitate?
I am taking a short vacation in Miami and will be chairing the Pharmaceutical Marketing Innovation Summit, May 10 - 12, 2010 at the Doral Golf Resort & Spa. I will also be making the following presentation at that conference.
Great Combination! It will improve sales force effectiveness, sales and marketing productivity and overall company performance by driving more effective customer interactions, capturing the resulting feedback and making it available to home-office marketing teams for more informed decision-making.
It's certainly interesting how all this social media comes into play. Would have definitely made things even more interesting if these existed when I was a pharma product marketing manager years ago.
For present, I do get some exposure with Facebook, Twitter and LinkedIn but I haven't really worked it that hard yet. I think there's lot's of potential.
Great Combination! It will improve sales force effectiveness, sales and marketing productivity and overall company performance by driving more effective customer interactions, capturing the resulting feedback and making it available to home-office marketing teams for more informed decision-making.
ReplyDeleteIt's certainly interesting how all this social media comes into play. Would have definitely made things even more interesting if these existed when I was a pharma product marketing manager years ago.
ReplyDeleteFor present, I do get some exposure with Facebook, Twitter and LinkedIn but I haven't really worked it that hard yet. I think there's lot's of potential.