December 17, 2009
aka Father Christmas, Saint Nicholas, Kris Kringle
Santa Claus House
100 St. Nicholas Drive
North Pole (visible from Wasilla, Alaska)
As you know, it’s been a tough year for the pharmaceutical industry. I could list all the bad news, but where to start? Well, first there’s this president and all these Democrats to deal with in Congress!
But let’s not focus on the negative!
As you may have heard, we DID deal with the Democrats by pledging $80 billion in drug cost reductions over ten years! That proves we have been good, doesn’t it Santa?
You may have read the news about the billions of dollars in fines we had to pay this year. I hope you understand that all had to do with PAST “naughty” behavior, not how we behaved in 2009. I know you won’t count that against us, as we very much would like to be on your list of “nice” industries.
Did I mention that the pharmaceutical industry’s reputation among US consumers is now a few percentage points better than it used to be? We have a better reputation than automakers and the financial industry, that’s for sure! I won’t even mention tobacco!
Enough about us! It’s time to give you our list. You know, the list of presents we’d like for Christmas, please. Here it is:
- A nice healthcare reform bill that does not include a “naughty” public option, that does not include the right of Medicare to negotiate drug prices, that does not allow reimportation of drugs from Canada, but that DOES increase the number of people covered by health insurance who will then be able to buy our products. That would be very nice!
- Do I need to mention how much we would like guidance from the FDA on how it will regulate drug promotion on the Internet and social networks? Right now, we are really hurting because we cannot advertise on Google. I’m sure you also heard from Google about this. It may be a bit too technical for you to understand, but just tell the FDA that we want the “one-click rule” to be sanctioned by them. They will understand what you mean.
- You have tremendous influence over consumers and the economy on a global scale. Therefore, I don’t think we are out of line requesting that you see to it that worldwide sales of drugs rebound to double-digit growth in 2010. Do you think you can manage that?
Oh, I almost forgot one more wish…
We wish that all the children of the world can live together in peace, harmony and good health.
The Global Pharmaceutical Industry