After a short vacation in the Blue Ridge Mountains of Shenandoah National Park (see my photos on Flickr here), I was feeling disconnected from my homies in the pharma marketing social media hood. So, yesterday, I got in my whip and went cruising for ExL Pharma's 3rd Annual Digital Pharma "un" conference in Bridgewater, NJ.
here) to find them all.
What you won't find, however, are any pharma legal/regulatory folk. At yesterday's "un" conference afternoon session there was a lot of complaints about legal/regulatory restrictions on the use of social media by pharma marketers. You know, "legal/regulatory won't allow us to do this" and "legal/regulatory won't allow us to do that" and "our legal/regulatory people don't understand social media," etc., etc.
When I asked "Are they any legal/regulatory people here?", no one raised their hands. Maybe they were there but afraid to expose themselves to such a hostile group or -- much more likely -- they just were not there.
The disconnect between legal/regulatory within pharma and social media advocates inside and outside pharma has gotten so bad, I liken the situation to street gangs (eg, Crips vs. Bloods)
Unless these two pharma gangs can discuss and resolve their differences (ie, by sending representatives to a social media "peace" conference), we're not making any progress. And I don't think any guidance from the FDA will make a bit of difference (more about that in my next post).