Advertising Age asks "Will Pfizer's Free Drug Program Give PR Lift to Big Pharma?"
As shown in the chart on the left (click to enlarge), almost 69% of all respondents to the Pharma Marketing News "How to Earn Back the Public's Trust" survey agreed that drug companies should "greatly expand their patient assistance programs to cover more people (eg, the unemployed)."
Even more interesting, 73% of PHARMA respondents agreed!
Thus, I truly believe that Pfizer employees were instrumental in convincing Pfizer to initiate its MAINTAIN program.
Now, Pfizer should address the other two recommendations from this survey's respondents: (1) be much more transparent in reporting clinical trial results, and (2) do more to promote comparative studies to prove the efficacy of prescription drugs.