More than a month ago, I noted that "Goodbye to You" YAZ commercial, which the FDA found violated the law, was still available on the YouTube site maintained by Desiree Hall, one of the actresses in the commercial (see "YAZ Commercial Yanked from TV, But Not from YouTube").
I didn't think that Bayer was responsible for uploading and maintaining the video on YouTube, but I thought that Bayer should have compelled Desiree to "pull" the video from YouTube. You know, out of obeying the spirit as well as the letter of FDA law. After all, I doubt that Desiree's use of the video was allowed under the "fair use" provision of copyright law. Bayer could have compelled her to remove the video just on the basis of copyright and trademark infringement, if it wanted to.
Today, I notice that the video is no longer available on Desiree's site. I just love it when stuff like that happens! Of course, it may have have had nothing to do with my post. Desiree may have just decided she didn't like the video any more. Yeah, right!
plus, to be completely honest, that commercial absolutely sucked.
ReplyDeletePeople seemed to like the music, which is becoming an important factor in many TV ads these days.
ReplyDeleteNote to Pfizer Lipitor marketers -- stop it with these pathetic guys who had heart attacks! my wife thinks they're whimps!
I certainly don't relate to them. You might include some music that old guys like me relate to -- and not that Viva Viagra crap! I mean music from my past that makes me feel good. Then, instead of feeling depressed whenever I see a Lipitor commercial, I'll feel younger!
good point. what are some other fun commercial songs?
ReplyDeleteLet's see. I hear that Pfizer has a campaign to convince people not to switch from Lipitor to a generic. Music for an ad like that -- say an ad that wanted you to switch to Lipitor from Crestor -- may be "50 Ways to Leave Your Lover" a 1975 hit song by Paul Simon.
ReplyDelete50 ways to leave your love = one of the better songs ever written.
ReplyDeleteSee what I mean? That's what pharma ads need to make people feel warm and fuzzy!
ReplyDelete