Monday, December 08, 2008

Ad Spending: "Worst is yet to come"

"For the advertising and media industries, the worst is yet to come, according to some of Madison Avenue's most closely watched forecasts," according to an article in today's Wall Street Journal (see "Ad-Spending Forecasts Are Glum").

What about pharma ad spending?

I've already predicted that DTC ad spending will decrease in 2009 (see "DTC Ad Spending Will Decrease 9% in 2008 and 11% in 2009!").

So far, about one-third of respondents to my Future of Rx DTC Advertising survey agree with me.

Please take a few minutes to tell me your opinion:

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