Ed Silverman, please stop all the great posts! Go back on vacation...I have to get some work done!
Ed has posted a series of Merck sales training videos over at Pharmalot (see "The Vioxx ‘V’ Squad: Reps From Another Universe"). The videos were revealed in documents related to the Vioxx trials.
This brings me back to my days as a developer of video and computer-based sales training programs. But that's another story.
Not only are these videos hilarious, their release to the public is a real "boner," meaning "a spectacularly bad or embarrassing mistake," which is the second definition of the term found on Wikipedia.
But I'd like to point out a different kind of "boner" I found by pausing the first video at just the correct spot. See the image below.
On that note, thought you might find this post interesting. I work with pharmamarketers in the US and the EU, and the regulations are certainly very different. Usually, the European companies are more pro-patient in their slant, but this blogger had an interesting observation: http://pharm-aid.blogspot.com/2008/06/prostitutes-for-prescriptions.html
ReplyDelete