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Tuesday, April 01, 2008

Pharma Ad Spending Shrinking!

"As concerns about the economy mount, some ad agencies and media-buying firms already have begun some belt-tightening" (WSJ: "Spending Trimmed for Slower Times").

A chart that accompanied the above article in the print version but not included in the online version, showed that the pharmaceutical industry's ad spending in 2007 DECREASED by 4.1% compared to 2006. The source was TNS Media Intelligence.

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