It's not often we can get a drug brand name and a major political/prostitution ring scandal mentioned in the same headline!
Take a look at this "contextual Web advertising" coup for Cymbalta:
According to a Wikipedia entry:
"Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user."This might be better described as "contextual kismet advertising."
Thanks, Robert for the tip!