Consumer Reports Rip Rozerem Ad -- A New One!

Consumer Reports has just posted the second in its series of CR AdWatch videos that add commentary and context to widely seen pharmaceutical advertisements. You’ll recognize this ad immediately: It’s the one that has Abe Lincoln and a talking beaver offering consolation to an unfortunate insomniac.

According to Consumer Reports: "The ad -- the latest in a series -- is memorable not only for its quirky cast of characters, but also because the drug it promotes (Rozerem) does not appear to pose the same risk of chemical dependency as other prescription sleeping pills. Yet as our commentary notes, that doesn’t mean your first move after a sleepless night should be to beg for a prescription. I’ll let the AdWatch crew tell you the rest themselves."

See the video commentary here.