Patrick Clinton, Editor-in-Chief of Pharmaceutical Executive Magazine, was my guest today for a Pharma Marketing Talk podcast entitled "Pharma Business Strategies in Times of Change."
You can Listen Online to the audio archive or click on this button () to play the audio via Windows Media Player.
Pat has some interesting comments about communicating risk information as well as what the industry needs to do to move away from its dependence on blockbuster drugs.
More importantly, however, he offers listeners a fantastic greater than 50% discount on the registration fee for Pharmaceutical Executive’s upcoming 2007 Marketing & Sales Summit, which takes place November 4 - 6, 2007 in Philadelphia. I hope to see you there!
Listen to the podcast for the special code you'll need to take advantage of this great deal!