Peter Rost challenged me -- and other readers of his NRx blog -- this morning to come up with a "better pharmaceutical ad" than the one he showcased (see "Have you ever seen a better pharmaceutical ad?").
Did you see this one Peter?
I found this ad out west plastered on the wall of the men's room at the bookstore in Colorado's Monument Park. Don't worry, I didn't see any one in the stalls giving me a hand signal!
NOTE: This is not the only time that Rx ads have appeared in men's rooms. See, for example, "Proximity Marketing: From Urinals to Doctors' Offices, Track Your 'Target'"
According to the official Web site:
"Colorado National Monument is a little-known treasure full of surprises, and offers an interesting array of activities for visitors of all abilities and interests. Hiking, sightseeing and bicycling are just a few of the exciting choices awaiting visitors."
I wonder if any other blogger out there has come across other pharmaceutical ads that are not boring?
P.S. In case you didn't realize it, this is a joke. As far as I know, there is no such ad in the men's room at Monument Park or anywhere else.
Are you trying to get Pfizer in trouble?
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