Yesterday, the topic was Web 2.0 for Pharma Marketing and my guests were:
- Dmitriy Kruglyak, Trusted.MD and Publisher of the Medical Blog Network
- Mark Gleason, HyGro Consulting Group
- Unity Stoakes, President, OrganizedWisdom
The return on investments for traditional pharma marketing channels -- TV, drug reps, print -- is declining. A new approach to the way forward in pharma marketing is needed. Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new Web 2.0 tools available to it and extricate itself from its moribund situation of declining ROI? This program will feature a discussion with experts in physician and consumer marketing using "social networking' and other Web 2.0 technologies. Also, see "YouPharma(tm): A Brave New World of Marketing?"
You can listen to the archive here:
Thanks for posting the archives for these clips--pharma is an area that web marketing lends itself exceptionally well to, especially for DTC communications. One of my clients (I'm in PR) touches this space, so it's naturally of interest to me--I'm actually surprised by how difficult it is to find really good pharma and life sciences marketing blogs, and how hesitant some of the companies are to embrace these tactics. The ones that do are giving compelling enough case studies, that there's going to be a lot of eye-opening going on for the slackers...
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