Pharma Marketing Blog

A "Must Read" Blog for Insiders. --Wall Street Journal      "...often-entertaining, always informative..." --MedAdNews

Tuesday, February 06, 2018

Farewell Pharma Friends! Beware of the PharmaGovernment Complex!

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It's my 71st birthday and I decided it's a good time for me to move on to a new role. Unbelievable, right? John "PharmaGuy...
Wednesday, November 01, 2017

Why Has There Been a Drop in FDA Enforcement Activity?

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That's one question on the mind of EyeOnFDA author Mark Senak of FleishmanHillard's Washington, D.C. office. Senak plotted the numbe...
Saturday, October 28, 2017

Dancing with Fentanyl: Insys Sales Reps Caught Rapping to Boost Sales

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You can't make this stuff up! According to Huffington Post , "Pharmaceutical sales representatives selling an opioid-based drug...
Thursday, October 26, 2017

Purdue's Opioid Marketing is Target of a Federal Criminal Probe

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As reported by  Bloomberg : Federal prosecutors in Connecticut began a criminal investigation into Purdue Pharma Inc.’s marketing of the c...
Monday, October 09, 2017

Is The End of Animated Characters in Drug Ads Neigh?

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Merck has decided to dump its furry white vs black feline critters in its new direct-to-consumer advertising campaign for Belsomra saying th...
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