Saturday, December 17, 2016

Top Pharma Companies on Pinterest

According to ad agency AbelsonTaylor (AT), Pinterest has "enormous potential for healthcare marketing. Healthcare marketers should be engaging the outstanding attributes of Pinterest in their digital, e-commerce and social media marketing strategies and tactics" (read more here). AT suggests the following types of content are appropriate for pharma marketing via Pinterest:
  • Disease awareness (for clinicians and patients)
  • History of disease/treatment (for clinicians and patients)
  • Support groups/personal experiences (for consumers and patients)
  • Product launch market preparation measures (for clinicians)
  • Health association, foundation sponsorship (for clinicians and patients)
  • Corporate communications, research initiatives (for clinicians and investors)
I did a little research to find how many of the TOP 20 pharma companies - based on U.S. sales in 2015 - had Pinterest accounts and, if so, what types of content were published on these accounts. The results were a little surprising.

First, only 8 of the TOP 20 pharma companies have corporate Pinterest accounts. Of these eight, here is a summary of important Pinterest metrics:

Click on image for an enlarged view.

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