Thursday, March 13, 2008

Cymbalta-Spitzer Contextual Web Advertising

It's not often we can get a drug brand name and a major political/prostitution ring scandal mentioned in the same headline!

Take a look at this "contextual Web advertising" coup for Cymbalta:

(Click on image for an enlarged view.)

According to a Wikipedia entry:
"Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user."
This might be better described as "contextual kismet advertising."

Thanks, Robert for the tip!


  1. I was expecting it to be Cialis!

  2. Anonymous12:05 PM

    You're welcome John. Thought you and your audience might enjoy seeing an example of the latest ad targeting technology at work: Psycho-Targeting.



    Robert Kadar
    Good Health Advertising

  3. Re: Cialis

    Ed Silverman suggested the same. I suppose a night with a 22-year old prostitute might require some chemical aids, but for $4300, I would expect her to know some tricks that would obviate the need for that. They don't call it "tricks" for nothing!

    Besides, this story is catching the attention of many women who empathize with Mrs. Spitzer, who really looks the role of a Cymbalta poster girl these days.


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