tag:blogger.com,1999:blog-8550428.post8720747215730286938..comments2024-03-10T05:12:12.373-04:00Comments on Pharma Marketing Blog: Filling the Social Media Void: Shout or Be Shouted At!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8550428.post-80769935149609475792010-02-02T03:03:06.985-05:002010-02-02T03:03:06.985-05:00that's great idea for twitter shouting.that's great idea for twitter shouting.marketing and managementhttp://raffles-merchandising-school.edu.sg/programmes.htmnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-56207255054022136282010-01-10T19:38:59.887-05:002010-01-10T19:38:59.887-05:00Chris- I should clarify. By shouting I meant being...Chris- I should clarify. By shouting I meant being easier (or as easy) to find as negative or misleading information. Given manufacturers' legitimate fears (regulatory/legal) of truly "conversing," it's the best we can hope for in the near term. And the tone, of course, is not a shout. It's about being where our customers are... with a polite and relevant way to engage before we jam our promotion down their throats.naltshttp://www.willvideoforfood.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-25074791539740265842010-01-05T13:22:29.998-05:002010-01-05T13:22:29.998-05:00Chris,
I agree with you 100%. My only fear is tha...Chris,<br /><br />I agree with you 100%. My only fear is that marketers may have a tough time conversing rather than delivering packaged messages. Obviously, pharma marketers have a tougher row to hoe because of FDA regulations, but they shouldn't use that as an excuse, IMHO.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-18702134130847787592010-01-05T12:02:15.488-05:002010-01-05T12:02:15.488-05:00Thanks for your insightful post John, much appreci...Thanks for your insightful post John, much appreciated. You raise an interesting point of discussion on the idea of "shouting" as a social media technique. I think the argument you make--that "shouting" is not proper social media etiquette--and the intent of Kevin's comment meet somewhere in the middle. By its nature, shouting does not imply a two-way conversation. Taken on its surface, that certainly falls short of the standards of social media. But as you pointed out, pharma marketeres should encourage conversation. This conversation has the same result as the so-called "shouting." the more a brand is involved in a conversation with its customers/patients the more likely it is to generate search results with psotitive commentary. It's about content really, not getting your meesage out more than the next guy. Granted, the content should not be self-promotional and should always be transparent.<br /><br />As we all know, SEO has changed the face of marketing because it allows commentary to live in infamy. If a ticked off patient writes a post called, "Big Pharma Company A Sucks," it is likely to appear prominently in search results. But instead of "shouting" (i.e. broadcasting a rebuttal), what if a pharma company was present in the discussion happening on that post in an attempt to address some of the patient's concerns? What if that particpation spurred a follow-up post praising the company for its proactive outreach, which would help to balance out the negative view? That has to count for something right? The point is, as you say, pharma marketeres should be encouraged to partake in and spur conversation. This will inevitably help their brand and also achieve the same outcmoe as the "shouting" mentioned above.Chris Iafollahttp://prforpharma.com/noreply@blogger.com