tag:blogger.com,1999:blog-8550428.post8551668179484522509..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Rethinking the Value of DTC AdvertisingVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-35325901960066212312008-08-14T11:10:00.000-04:002008-08-14T11:10:00.000-04:00John:Thanks for the great post. I had no idea DTC...John:<BR/><BR/>Thanks for the great post. I had no idea DTC advertising had such little influence on patients' doctor's visits. I was under the impression that the number was at least 15%. <BR/><BR/>My impression was that when people hear the symptoms in the ads, they think, "huh, I feel this way, so I might have that". Didn't DTC ads drive Ambien and Lunesta sales?<BR/><BR/>I believe the greatest achievements for DTC advertising is brand awareness, followed by drug switching (which can cause more problems), and sometimes informational (think Vytorin 2 causes campaign).<BR/><BR/>As far as compliance, are you thinking that when a patient sees an ad, they respond, "wow, I'll keep taking this because this brand is spending money on ads, so it must work"? Or are that the ads are a reminder or a trigger for the patient to take their meds?<BR/><BR/>Unfortunately I was diagnosed with high triglycerides and high cholesterol in December of 2006. I was prescribed Tricor, then a few months later Niaspan. I have never seen any ads for these drugs, but I take them because I trust my doctor. <BR/><BR/>I do sometimes think, "hey maybe I should try X cholesterol drug", due to DTC ads, but I still believe that my PCP knows best!<BR/><BR/>Be well,<BR/>AlexAnonymousnoreply@blogger.com