tag:blogger.com,1999:blog-8550428.post8266650814799368568..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: The New York Times, DTC, and MeVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8550428.post-66725710562249801362009-08-06T21:28:04.078-04:002009-08-06T21:28:04.078-04:00I agree with Robin. Of course these advertisements...I agree with Robin. Of course these advertisements work (result in increased drug sales). Long ago as a kid I asked my father why people advertise the craziest products; stuff you would never think people would buy. His comment, "Because it works." I've never forgotten that.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-75557288000081292432009-08-05T19:11:18.102-04:002009-08-05T19:11:18.102-04:00Nicole, you said "...today's physicians a...Nicole, you said "...today's physicians are being bullied into writing prescriptions for fake diseases and/or that their patients don't need all of because of a 60 second ad on TV"<br /><br />Bullying is unlikely to be how DTCA works, but the evidence shows that it does. This is from a systematic review of evaluations of DTCA by Gilbody et al in 2005 (free full text at http://www.pubmedcentral.nih.gov/picrender.fcgi?artid=1744049&blobtype=pdf):<br /> "Direct to consumer advertising is associated with increased prescription of advertised products and there is substantial impact on patients' request for specific drugs and physicians' confidence in prescribing. No additional benefits in terms of health outcomes were demonstrated."Robyn Clothiernoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-91999362576973678622009-08-05T11:10:29.223-04:002009-08-05T11:10:29.223-04:00They did remove cigarette ads from TV though. It p...They did remove cigarette ads from TV though. It probably would not be such a bad idea to do the same with Rx drugs. That would free up a lot more budget for Internet and print advertising. Of course, those with a vested interest in broadcast advertising would not like that and I wouldn't want to see people lose their jobs because of a ban on TV drug ads. Perhaps a delay in TV ads for one year post launch may be be a good compromise.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-5321606561920886282009-08-05T11:03:50.454-04:002009-08-05T11:03:50.454-04:00Great article, always interesting to hear differen...Great article, always interesting to hear different perspectives on DTC Advertising. I don't believe DTC advertising should be banned.I do agree with you John, that the ads need to be educational.<br /> <br />What I think some of the lawmakers fail to remember is that DTC advertising doesn't work, unless physicians prescribe the product. It seems to me, that lawmakers believe today's physicians are being bullied into writing prescriptions for fake diseases and/or that their patients don't need all of because of a 60 second ad on TV. That's a bold statement (not that one lawmaker has actually said) and one that I think REALLY undermines the entire medical profession. <br /><br /><br />How can they think of banning drug ads, but still allow advertising for cigarettes. MANY more people have died from smoking, then from any drug being advertised on TV.Nicole Riverahttp://www.smihealthmedia.comnoreply@blogger.com