tag:blogger.com,1999:blog-8550428.post7464659852869197614..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: DTC Set to Surpass DTPhysicianVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8550428.post-69450434838485118862006-12-19T09:54:00.000-05:002006-12-19T09:54:00.000-05:00James,
Thanks for the comments. I especially like...James,<br /><br />Thanks for the comments. I especially like the "jimmy legs" -- a phrase my straight-talking mom would have used!<br /><br />Why is Congress interested? It's the money! Another reason why I did this analysis. Such vast sums put the issue on the front political burner.<br /><br />Perhaps if pharma companies utilized more cost-efficient means to reach consumers -- may I say Internet? -- they could DECREASE DTC/P spending by 5% very year!<br /><br />That doesn't sound unreasonable, does it?<br /><br />But before they do that, they need to agree to the ground rules for Internet advertising, of which there currently are none!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-35325160038760430262006-12-19T09:47:00.000-05:002006-12-19T09:47:00.000-05:00There could be any number of reasons for the preci...There could be any number of reasons for the precipitous drop-off in growth of <i>both</i> dtp and dtc expenditures beyond politics. The blockbuster drugs have been on the market for a number of years, so the need to drive home awareness is far less (and what can you really say about a drug that prevents the jimmy legs?). Maybe drug companies are refining their advertising methodology, finding the more efficent channels for DTP/C. <br /><br /><br />Ultimately, I feel their spending, and what they're spending on, is less the issue. I think the bigger issues are how truthful the ads are, and, likewise, why are so many in Congress interested in limiting both doctor and consumer choice and knowledge by threatening to "crack down" on DTC/P. <br /><br /><br /><i>These comments are mine alone, and do not reflect the opinions or thoughts of FDAnews, the editors, management, staff, or anyone else on the planet.</i>Anonymousnoreply@blogger.com