tag:blogger.com,1999:blog-8550428.post7335852686653856884..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Death of the One-Click "Rule" or "Received Precedent" or Whatever!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8550428.post-31237612351374410532009-02-23T12:36:00.000-05:002009-02-23T12:36:00.000-05:00Thanks !This is a hit!I guess this is part of the ...Thanks !This is a hit!<BR/>I guess this is part of the evolution of marketing,and when something evolves there are always issues about its ethical aspect.Marketing is really on the evolving stage and a complex one.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-44801281534479902362009-01-06T16:25:00.000-05:002009-01-06T16:25:00.000-05:00Any old copies of the white paper around??? I'm ve...Any old copies of the white paper around??? I'm very interested to read more... <BR/><BR/>If so, could you send to: walker@syndicom.com<BR/><BR/>Thanks!!!Walker Thompsonhttps://www.blogger.com/profile/17546675461390089622noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-82587359122121112142008-12-15T18:52:00.000-05:002008-12-15T18:52:00.000-05:00John, you know I love your scorched-earth style of...John, you know I love your scorched-earth style of raising the thorny issues... and the issue of fair balance in banners isn't over. I may be unpopular in saying this, but pharma actually *craves regulation* here. The entire industry has been overcautious in its use of the internet because legal & reg teams have been forced to overcompensate for a lack of guidance.<BR/><BR/>So now, black box products will stop advertising online - where one click leads to clear fair balance and unlimited time to comprehend it. Instead, the dollars will go on TV - or even more bizarre, into shrinking circulation print media. <BR/><BR/>Viva la regulation!Jack Barrettehttps://www.blogger.com/profile/05196474559617632601noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-88152952677301468312008-12-10T15:17:00.000-05:002008-12-10T15:17:00.000-05:00Thanks for your comments Wendy.Whether you call it...Thanks for your comments Wendy.<BR/><BR/>Whether you call it a ploy or not, industry attendees of pharma eMarketing conferences are routinely informed about the "one-click" rule and, as many have said, it has been a "precedent" that pharma marketers are happy to follow without question and without being as responsible as you obviously are. Kudos for that!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-13677399017435408612008-12-10T15:06:00.000-05:002008-12-10T15:06:00.000-05:00Great find - John. I guess part of me is glad I do...Great find - John. I guess part of me is glad I don't have the time to troll the FDA warning letter web site, but I do appreciate you bringing these to the industry's attention. This was an important one that looks like it was under the radar screen. <BR/><BR/>I don't know anything about this particular campaign, but I have to politely disagree with your assertation that it was a ploy or trick. Unfortunately it was probably just oversight or sloppiness on their end, much like we saw with Shire's recent warning letter and the other YouTube videos that were posted without safety information. <BR/><BR/>Certainly black box drugs carry special circumstances when it comes to marketing them online AND offline. <BR/><BR/>In our agency's case, any branded online banners we create and place on behalf of black-box drugs (and we do quite a bit) carry full fair balance. It's often in a big fat scrolling box. It's not pretty (goodness knows our designers despise it), but it is important it be there. Even when we evaluate media buys, we have to make sure the site/vendor can support that format.<BR/><BR/>We don't shy away from doing DTC online because of the black box and the disclosures it requires. But we do make sure we are responsible about it. (Apparently not everyone is.)Anonymoushttps://www.blogger.com/profile/01712567520098554819noreply@blogger.com