tag:blogger.com,1999:blog-8550428.post6497954506582532482..comments2024-03-10T05:12:12.373-04:00Comments on Pharma Marketing Blog: The Socialisation of the Internet is BogusVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8550428.post-5778905925726036112011-02-10T07:23:20.932-05:002011-02-10T07:23:20.932-05:00Ha ha! I will set up that Twitter account right aw...Ha ha! I will set up that Twitter account right away so you can't use it for yourself!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-44298778288412754222011-02-09T14:25:37.681-05:002011-02-09T14:25:37.681-05:00im trying to follow you on twitter but it can'...im trying to follow you on twitter but it can't seem to find you "pharmagay" ... am I doing something wrong>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-65459316481092885062011-02-07T14:31:15.950-05:002011-02-07T14:31:15.950-05:00@Alex
Yep - I've explained some of this over ...@Alex<br /><br />Yep - I've explained some of this over in "The Weird World of Social Media" - pretty much the same sentiment you raise:<br /><br />http://healthissocial.com/marketing/the-weird-world-of-social-media/PhilBaumannhttps://www.blogger.com/profile/13168188607039308162noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-76303277208994000132011-02-07T13:59:47.328-05:002011-02-07T13:59:47.328-05:00I agree phil, I am passionate about the power of s...I agree phil, I am passionate about the power of social media. When I say it doesn't exist I mean that the web is almost entirely socialised.<br /><br />The truth is that without exchanging information through the social web you might as well not bother. If however you think that just turning up to 'engage' people will work you are deluded. Who wants to speak to someone who is vacuous and has nothing to say?<br /><br />You are right, content is king, the context has to be in the communities where people already exist and without a robust process this is impossible to achieve.Alex Butlerhttp://uk.linkedin.com/in/alexbutler2noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-27226087055937626132011-02-07T10:57:33.357-05:002011-02-07T10:57:33.357-05:00I agree with you John - although some might be a b...I agree with you John - although some might be a bit surprised.<br /><br />I think there's an inherent confusion about the role of "social" on the web. <br /><br />What I'd say is on of the biggest is the notion that *brands* need to be social. They can't - brands simply aren't socail.<br /><br />Now there are things such as "social objects" and those objects can be taked about and around. But that's pretty much it.<br /><br />These media aren't built for marketers to get people to interact with their companies - rather it's to help people interact with each other.<br /><br />I'll talk more about this on your upcoming talk.<br /><br />Which is very difficult to do.<br /><br />Is content king? To some extend - but I'd this;<br /><br />Content is King;<br />Context is Kingdom<br />Process is Power.<br /><br />Social is a very tiny part of the process.<br /><br />@PhilBaumannPhilBaumannhttps://www.blogger.com/profile/13168188607039308162noreply@blogger.com