tag:blogger.com,1999:blog-8550428.post5915913490530702739..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Blogs vs. DTC: What's Best for Consumers?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8550428.post-42811434796965580162007-05-16T17:40:00.000-04:002007-05-16T17:40:00.000-04:00Having been to the international word of mouth con...Having been to the international word of mouth conference (IWOMC) last week, no doubt web 2.0 influence in healthcare is just going to grow and grow. <BR/><BR/>But on the face of it, here's the catch 22 for pharma:<BR/><BR/>- if you try stuff by stealth (like a <A HREF="http://en.wikipedia.org/wiki/Fake_blog" REL="nofollow"> flog</A>) not only is it disengenuous (i.e. lying) and will commercially backfire when people find out, but there are also regulators to fine your sorry ass<BR/><BR/>- if you do admit who you are to a non patient, then you're in effect promoting to them, which if legal, comes under DTC and you're effectively back to ads that people don't want to read<BR/><BR/>I believe there are ways to navigate these two scenarios, but it requires a 'conversational' marketing approach rather than the current message bombardment style.<BR/><BR/>Even though web 2.0 will only get hotter in healthcare, my prediction because of the above is that it will be slow going in this area and there will be some pretty spectacular train wrecks along the way.<BR/><BR/>I look forward to reading what Bob (and others) have to say.Matt Rowleyhttps://www.blogger.com/profile/17154359771163085396noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-11223137650470052252007-05-15T06:14:00.000-04:002007-05-15T06:14:00.000-04:00I think the blog is the most important web 2.0 tec...I think the blog is the most important web 2.0 technology. For eg. I have found www.diabetesmine.com and www.diabetesblog.com very useful and inspiring. More inspiring than any website. Blogs help connect and inspire - more than inform.Sunil S Chiplunkarhttps://www.blogger.com/profile/11226088596011152385noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-17174842444923180352007-05-14T11:57:00.000-04:002007-05-14T11:57:00.000-04:00I was wondering, too. Thanks for clearing that up....I was wondering, too. Thanks for clearing that up. And thanks for the shout-out. <BR/><BR/>Just for the record: I would never presume to speculate on drugs myself, without interviewing some authority on the subject.<BR/><BR/>FYI, see also:<BR/>http://blog.bitepr.com/2007/05/on_raw_honesty_.htmlAmyThttps://www.blogger.com/profile/02435087061665819656noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-63821597023506806042007-05-14T11:38:00.000-04:002007-05-14T11:38:00.000-04:00Sorry Douglas. DTC stands for Direct to Consumer a...Sorry Douglas. DTC stands for Direct to Consumer advertsing. See a pharma marketing glossary at http://www.glossary.pharma-mkting.comPharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-15373517272274203182007-05-14T11:20:00.000-04:002007-05-14T11:20:00.000-04:00Forgive my ignorance, what's a DTC? Perhaps you c...Forgive my ignorance, what's a DTC? Perhaps you can utilize an Acronym tag in your posts to explain it?<BR/><BR/>Thanks!<BR/>DougAnonymousnoreply@blogger.com