tag:blogger.com,1999:blog-8550428.post5640438939499881827..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Pharma, Facebook, and Inappropriate AdsVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-8550428.post-38382029815465280872010-09-29T22:10:04.005-04:002010-09-29T22:10:04.005-04:00Hello,
First off, I'd like to mention that I ...Hello,<br /><br />First off, I'd like to mention that I do not really find the advert in the example to be "embarrassing" for anyone but Facebook, who seems to attract poor quality advertising. <br /><br />I would also have to agree with the post above, isn't the big idea that big pharma needs to learn to deal with the inevitable loss of control of the conversation in a web 2.0 context? Blog posts such as these only serve to detract from the argument that pharma needs to concentrate more on the purpose of social media initiatives rather than its "packaging".<br /><br />Should pharma companies really be wasting resources making sure their Facebook walls look clean as opposed to creating value? Should we really be in a situation where pharma companies have the privilege of turning off advertising (the business model that allows platforms such as Facebook to be free) in the first place?<br /><br />The slow-pace at which pharma is integrating social media into their value offering is frustrating at best, but pointing out details such as these "embarrassing" ads will only encourage the ridiculously risk averse stance and slow down progress.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-17392460326284040902010-09-18T16:03:29.974-04:002010-09-18T16:03:29.974-04:00HI John,
I have mixed feelings about some of the ...HI John,<br /><br />I have mixed feelings about some of the themes that bubbling under the surface of this post.<br /><br />It is the move towards a less controlling attitude to broad public communication that is exciting and the real opportunity for pharma.<br /><br />Engagement from the public should be welcomed and keeping the restrictions to a minimum and commenting policy as open as is possible for a regulated industry is key to success in the social environment.<br /><br />With regard to ads, if they can be suppressed then I will be compelled to look into the option. However accepting that we cannot always control the context of our content on 3rd party sites is part of learning curve as we enter the 3.0 age and the subsequent ownership and copywrite issues that will fall out of itAlex Bulerhttp://www.twitter.com/alex__butlernoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-36947610606574510522010-09-16T10:52:53.925-04:002010-09-16T10:52:53.925-04:00Again, I understand that the ads are NOT related t...Again, I understand that the ads are NOT related to BI in any way. The fact remains, however, that ads are served there over which BI has no control. I guess that means they can breath easy as far as gov't regulators are concerned. Would BI allow this for their own web sites.<br /><br />The situation is similar to Google sidewiki, where anyone can attached comments to web pages. At least, in that situation, the owner of the website can get top billing and notify users that what appears in the sidewiki area of the site is not under their control.<br /><br />I guess we just can assume that everyone using FB knows how these ads are chosen and that BI has no control over them.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-2869746443066155452010-09-16T10:45:15.469-04:002010-09-16T10:45:15.469-04:00I also do not agree with this post. The ads that y...I also do not agree with this post. The ads that you see on the right hand side are supposed to be related to the facebook user's information...not the current page that they are on. So if a user is on BI's page, the ads that appear are intended for them and not related to BI in any way.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-49593779858657715072010-09-15T20:31:03.151-04:002010-09-15T20:31:03.151-04:00John,
I get women with bananas in their mouths......John,<br /><br />I get women with bananas in their mouths...figuresPharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-74772693951031267692010-09-15T19:03:45.911-04:002010-09-15T19:03:45.911-04:00The thing about those ads are.. they are customize...The thing about those ads are.. they are customized to YOU. So if someone were to be into race cars, ads for used exotic cars would appear on the right.. <br /><br />Soooo.. anyone see those vitamin miracle cure ads on Facebook yet?Unknownhttps://www.blogger.com/profile/04549706502951068157noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-76365779226653882632010-09-15T16:00:14.954-04:002010-09-15T16:00:14.954-04:00Don't agree here. Worrying about potentially o...Don't agree here. Worrying about potentially offensive ads is something for all types of companies. The pharma companies are extra concerned with adverse events, med-reg violations, etc. There is no double standard for relaxing on the former and being careful about the latter.Unknownhttps://www.blogger.com/profile/09547803102497694341noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-24835799956425157052010-09-15T11:43:17.313-04:002010-09-15T11:43:17.313-04:00Anonymous,
It's not the ad, it's the conc...Anonymous,<br /><br />It's not the ad, it's the concept of lack of control over the ads served. It's not for me to say what's appropriate or not for BI, but they may like to have some say in the matter, IMHO.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-86095164722716229272010-09-15T11:31:00.026-04:002010-09-15T11:31:00.026-04:00Yeah I was all ready to go and congratulate BI on ...Yeah I was all ready to go and congratulate BI on their 125 history and all they have accomplished in that time but now that I see there is a picture of a woman eating a banana on that page I want absolutely nothing whatsoever to do with them. Disgusting! Of all the crazy, revolting things on the internet, I still never thought things would get so bad that I would see something so low, so vile, as a picture of a woman eating a banana.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-67015478357190908842010-09-15T11:03:13.191-04:002010-09-15T11:03:13.191-04:00Good call, John, just one more reason why Facebook...Good call, John, just one more reason why Facebook is any iffy-at-best social media channel for pharma/biotech.Scott Vogelsberghttp://www.datatrial.com/blognoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-30676137506320290462010-09-15T10:13:06.118-04:002010-09-15T10:13:06.118-04:00Jay,
Thanks for the correction.Jay,<br /><br />Thanks for the correction.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-44618705201910605192010-09-15T08:38:50.020-04:002010-09-15T08:38:50.020-04:00John---I want to correct something that is wrong i...John---I want to correct something that is wrong in your post. Anyone can comment on their wall. You first have to "like" the page and then you can comment. I was able to comment on a photo: http://www.facebook.com/pages/Boehringer-Ingelheim/147958921897855#!/photo.php?pid=399767&id=147958921897855&ref=fbx_albumJay Bryanthttp://www.liveworld.comnoreply@blogger.com