tag:blogger.com,1999:blog-8550428.post5336397660582523931..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: DTC Marketers Heading for Skid Row!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-30128335258739171842008-04-08T21:22:00.000-04:002008-04-08T21:22:00.000-04:00As a pharma agency guy I can tell you that the int...As a pharma agency guy I can tell you that the internet will probably NOT be hit the hardest. I work for on several large pharma accounts and they are all shifting money away from TV and putting it into an online spend since eMarketing has classically (at my agency) shown a higher ROI for much smaller budgets. I can see TV getting hammered, but the fact is, consumers use the internet and react to eMarketing programs at a far higher rate than DRTV. Not sure who Meyer is chatting with, but whoever they are, they need a better agency to sell the online strategy and value.Nobodyhttps://www.blogger.com/profile/07729190880143447348noreply@blogger.com