tag:blogger.com,1999:blog-8550428.post5125696992015133966..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Shire Seeks to Maintain YouTube "Loophole" in FDA's Draft Guidelines for TV AdsVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-65937883275655530882012-05-23T23:00:35.989-04:002012-05-23T23:00:35.989-04:00sure are. Vioxx Dorothy Hammel ads were a big hit....sure are. Vioxx Dorothy Hammel ads were a big hit. Lanier the plaintiff lawyer stopped his opening every 15 minutes to play a commercial after saying "listen for the warning." Opps no warning. Company response was we gave them to the FDA and they approved them. tort lawsuits and not FDA regulations are the main barrier to lies misrepresentations and other illegal activities. FDA penalties including multi-billion dollar settlements are a joke.david egilmanhttps://www.blogger.com/profile/10148647300507191108noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-71654339855943451082012-05-23T11:11:16.459-04:002012-05-23T11:11:16.459-04:00David,
Thanks for your comment. Are DTC TV ads ci...David,<br /><br />Thanks for your comment. Are DTC TV ads cited as evidence of drug safety in many tort cases?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-54364082106540081752012-05-23T10:30:30.644-04:002012-05-23T10:30:30.644-04:00The FDA has maybe 10 folks to check ALL marketing ...The FDA has maybe 10 folks to check ALL marketing 2253 submissions. I don't think they have ever stopped any ad until it went live & some competitor complained.<br /><br />The companies use the submission to claim to juries that the FDA "approved" the ad. The main purpose of this regulation is as part of a tort defense. FDA should stop acting like it does something it never does. Let the free market and the courts decide.david egilmanhttps://www.blogger.com/profile/10148647300507191108noreply@blogger.com