tag:blogger.com,1999:blog-8550428.post4700720850774233150..comments2024-03-10T05:12:12.373-04:00Comments on Pharma Marketing Blog: Did Pharma Online Ad Spending Increase 50% in First Half of 2012?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-38151938107603457072014-11-24T14:05:42.801-05:002014-11-24T14:05:42.801-05:00I am wondering if you have any insights on today&#...I am wondering if you have any insights on today's spend by ad format. I love the pie charts you have and would love an updated look into the digital creative ad units pharma is spending in nowadays!Brittanynoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-7307039089207378872013-03-26T14:49:48.670-04:002013-03-26T14:49:48.670-04:00Wanted to note here that eMarketer last year redef...Wanted to note here that eMarketer last year redefined its healthcare and pharmaceutical industry category to remove things such as "toiletries and cosmetic products" that IAB has often included in its health/pharma industry definition. eMarketer reclassified these products and they are now part of its CPG industry (as it is now defined). We also adjusted the ad spending forecasts for both industries accordingly. We wanted to better align health/pharma product categories with those that behave similarly -- and to more accurately predict spending and trends in this heavily regulated industry -- without the "noise" from products that are sold through different channels and are not subject to the same regulatory constraints.V. Petrockhttps://www.blogger.com/profile/14419258621222324748noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-74347349320466767152012-10-12T12:14:49.074-04:002012-10-12T12:14:49.074-04:00While I have seen some pharma clients shift more t...While I have seen some pharma clients shift more to online it's usually because online is less expensive than TV and print and right now there is a fierce debate within biopharma about the value of TV when it comes to ROI.<br /><br />I am still amazed at the amount of money that pharma wastes on search marketing. Google has changed the way sites are indexed organically but pharma still is buying huge sections of keywords without understanding where or how that money is impacting business.<br /><br />Finally remember that a lot of pharma companies get bundled online ad space with other purchases. It's hard to price these out because they are included with other ad space buys.Richard Meyerhttp://worldofdtcmarketing.com/noreply@blogger.com