tag:blogger.com,1999:blog-8550428.post4204359859638457953..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Is Your Brand a Digital Genius or a Feeble-Minded Idiot?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8550428.post-78739743442765559612011-08-15T07:23:02.267-04:002011-08-15T07:23:02.267-04:00Interesting, this siloed approach is fueled by pha...Interesting, this siloed approach is fueled by pharma company vision that "brand is king", hence each brand does as it pleases. <br />Digital Creative/Activation integration is a way to go... unfortunately many have the "he who manages the agency has the power" mindset and have a hard time seeing past this, it seems nobody in Pharma cares about efficiency & effectiveness in marketing comms. We will eventually get there, when our Profit Margins start shrinking or when the shareholders demand it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-17034283209918238802010-05-05T04:48:27.931-04:002010-05-05T04:48:27.931-04:00There is no point to label AstraZeneca as "di...There is no point to label AstraZeneca as "digital idiot savant" even after producing four out of top ten drugs.GMedhttp://www.gmedpharmacy.comnoreply@blogger.com