tag:blogger.com,1999:blog-8550428.post4136016558499512910..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Social Marketing Pharma StyleVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8550428.post-6361572783280559752008-08-26T10:07:00.000-04:002008-08-26T10:07:00.000-04:00Yes, the risk of negative comments from customers ...Yes, the risk of negative comments from customers is much higher or significant for Rx products than for mouthwash or teeth cleaners, unless, of course, use of the mouthwash causes memory loss! I mean, what's the worst a consumer can say about a tooth cleanser -- it tastes bad? There's always a comeback to that and it's much better than the comeback for a criticism of Topamax complaint, ie, "What would you rather have? Seizures or memory loss?"PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-18844786963312469142008-08-26T09:20:00.000-04:002008-08-26T09:20:00.000-04:00John,There is a fair amount of this kind of discus...John,<BR/><BR/>There is a fair amount of this kind of discussion taking place on health related sites. I think many companies are afraid of letting the spin/discussion get out of their control - for an example take a look at this posting from the epilepsy.com site. http://www.epilepsy.com/discussion/977616. These are not the talking points the sales reps are bringing up with their doctors. There are many other postings regarding other drug therapies like this on that site. But to be fair, there are plenty of folks who talk about the positive outcomes of all the medications too.Anonymousnoreply@blogger.com