tag:blogger.com,1999:blog-8550428.post3704722140917983787..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: PR vs Interactive: Agencies Vie for Pharma Social Media Campaign CrumbsVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-8550428.post-73190933117845645582011-08-01T05:25:20.753-04:002011-08-01T05:25:20.753-04:00Hi John, excellent post and discussion.Hi John, excellent post and discussion.blogaceuticshttp://www.blogaceutics.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-88951608453861341062011-07-27T19:31:58.623-04:002011-07-27T19:31:58.623-04:00Modest Proposal: Clients should have *smart agenci...Modest Proposal: Clients should have *smart agencies (agencies that understand social) handle their social strategies. And last time I checked, intelligence seemed to exist in a more or less normal distribution in every category of agency -- digital, PR, general advertising, etc. Rather than instigating a catfight between PR and digital shops, it might serve your readers better to help them distinguish those agencies that score two or more standard deviations to the right of the mean on the intelligence curve from those two or more to the left.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-44200308670830477992011-07-26T12:29:42.636-04:002011-07-26T12:29:42.636-04:00John as always an interesting tale - you are clear...John as always an interesting tale - you are clearly the Woodward and Bernstein of pharma marketing! That said, in the spirit of journalism you should have reached out to Paul for a comment in his defense. Fair balance exists for a reason and you are walking dangerously near the cliffs of libel.Jeff Greenehttp://www.twitter.com/Jeff_Greenenoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-14897526936094990582011-07-25T20:05:01.473-04:002011-07-25T20:05:01.473-04:00Hi Nalts! How are you.Hi Nalts! How are you.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-57811819849619516952011-07-25T19:20:13.244-04:002011-07-25T19:20:13.244-04:00For what it's worth, I've seen few people ...For what it's worth, I've seen few people from clients make the transition to agencies well... even with subject matter expertise. Different DNA.naltshttp://www.willvideoforfood.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-46439899143127312972011-07-25T14:21:59.092-04:002011-07-25T14:21:59.092-04:00Nice post. I'm referencing it in my thread to ...Nice post. I'm referencing it in my thread to document the discussion: <br /><br />Pfizer Facebook Hack Brings Issues and Pitfalls To Light; Should Pharma Be On Facebook? http://uber.la/2011/07/pharma-on-facebook/<br /><br />Cheers,<br /><br />JMacJohn McElhenneyhttp://uber.lanoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-46497207792582483282011-07-25T00:41:03.540-04:002011-07-25T00:41:03.540-04:00Gary,
Hats off to you for speaking what's on ...Gary,<br /><br />Hats off to you for speaking what's on your mind!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-20339734546124336842011-07-24T16:58:53.434-04:002011-07-24T16:58:53.434-04:00Hi John, I liked the post, interesting theme and I...Hi John, I liked the post, interesting theme and I should have know I would get a mention after the 'tweet' I had a little to say so have responded at www.garymonk.com<br />CheersGary Monkhttp://www.garymonk.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-92039653419438760562011-07-22T18:07:43.912-04:002011-07-22T18:07:43.912-04:00I JUST did a speaking engagement, where someone in...I JUST did a speaking engagement, where someone in the audience asked why I wasn't promoting the fact that my PR firm can do social media for companies like his. I said, "I believe your customer wants to talk to you, not your PR firm. We can give you the tools. We can teach you how to communicate and engage digitally. But to talk on your behalf is dead."<br /><br />The interesting thing that just surfaced is that Edelman is counseling Rupert Murdoch. More on that next week...Gini Dietrichhttps://www.blogger.com/profile/11050436297536572106noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-79930290831327961692011-07-22T11:42:42.207-04:002011-07-22T11:42:42.207-04:00I saw Bill's interview with The Script Kiddies...I saw Bill's interview with The Script Kiddies, however, I have a different interpretation. Yes, they mention Paul's name and even posted his Linkedin profile on the Facebook page after they hacked it. However, the screenshot the hackers took and posted tell me that they used the account of someone who is Facebook friends with Paul or they themselves are Facebook friends with Paul (which is pretty unlikely). I explain why I know this in my post (http://www.doseofdigital.com/2011/07/avoid-facebook-hacking-victim/).<br /><br />It's possible that his Linkedin profile gave them the information they needed to figure out who the agency was and who might be admins and therefore targets for account hacking. The hackers haven't explicitly said anywhere that they compromised the Page by using Paul's Facebook account.<br /><br />I don't have a horse in this race, so I'm not defending any side here, but just going by what I see as evidence including what the hackers supplied.Jonathan Richmanhttp://www.doseofdigital.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-34100088372751968742011-07-22T10:45:24.951-04:002011-07-22T10:45:24.951-04:00Hi Bill, was the password "soccer"?Hi Bill, was the password "soccer"?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-33753633627167390222011-07-22T10:43:55.189-04:002011-07-22T10:43:55.189-04:00I did an interview with The Script Kiddies (see he...I did an interview with The Script Kiddies (see here http://wp.me/pNDy1-3b) where they explicitly call out PD's account as how they gained access to the page. Apparently he left clues all over the place that made it easy to figure out his Login/PWBill Evanshttp://thehawthorneeffect.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-23952240694801550072011-07-22T10:35:41.158-04:002011-07-22T10:35:41.158-04:00Thanks for the comments, Josh.
I don't advoca...Thanks for the comments, Josh.<br /><br />I don't advocate that everything must be done in-house. I do advocate that there should be some people in-house dedicated to interactive and who are able to adequately vett the competency of outside agencies.<br /><br />However, as long a corporate communs ppl inside pharma are the gatekeepers, these kinds of problems are likely to continue -- at least until people like Shwen get up to speed in their new positions.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-21317046924037479482011-07-22T10:31:21.454-04:002011-07-22T10:31:21.454-04:00John,
Very good insights, as always. And I agree w...John,<br />Very good insights, as always. And I agree with Rich about the need for health care companies (not just pharma) to execute social media strategy themselves rather than through a third party.<br /><br />Unfortunately, as we both know, marketing expenses are often the first thing that businesses cut in difficult economic times like these, and an easy way to cut expenses is to outsource something rather than pay salary and benefits to staff to do it. And that doesn't even include the many pharma startups out there who can't afford to hire full-time staff to communicate directly with consumers even if they want to.<br /><br />So how can companies overcome this? Even the Pfizers of the world have budgets to stay within and earnings expectations to meet. And the aforementioned startups often only have a handful of products on the market. What else gets cut to make room for the costs of having full time staff to do this all-important task?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-86914488610313406222011-07-22T10:01:02.475-04:002011-07-22T10:01:02.475-04:00Jon,
Thanks. I will take a look at your post. The...Jon,<br /><br />Thanks. I will take a look at your post. The story is the same even if the names change. I based my story on the MM&M post and on my informant who is as knowledgeable about these things as you are.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-81654447551095950162011-07-22T09:49:25.657-04:002011-07-22T09:49:25.657-04:00John,
I can say with almost 100% certainty that ...John, <br /><br />I can say with almost 100% certainty that it wasn't Paul's account that was hacked. I explain the reason at the end of a post I just wrote on this situation: http://www.doseofdigital.com/2011/07/avoid-facebook-hacking-victim/<br /><br />Can't rule out someone else at WCG having their account compromised, but it definitely wasn't Paul based on what I've seen of the screenshots of the Page. More details in the post, but the main idea is that his picture appears in the right column as a friend of the account that was hacked. His picture wouldn't be there if it were his account that was being shown in the screenshot. It's a Facebook friend of his. Since the screenshot, was posted by the hackers, that means it had to be one of the accounts of a Facebook friend of Paul or the hacker is a friend of Paul. <br /><br />Again, more details in my post including how I think the hackers pulled this one off.Jonathan Richmanhttp://www.doseofdigital.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-68474164768336979892011-07-22T09:42:42.911-04:002011-07-22T09:42:42.911-04:00Krista,
Thanks for your comments and links. If Pf...Krista,<br /><br />Thanks for your comments and links. If Pfizer does sack WCG, I wonder if it will be a lesson learned that it will share with other pharma companies?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-60504417729583989172011-07-22T09:27:15.244-04:002011-07-22T09:27:15.244-04:00Hi John--great sleuthing! I used to work in a heal...Hi John--great sleuthing! I used to work in a healthcare comms agency in the PR group, so I'll bet my former colleagues are all a-buzz about this story. <br /><br />Far be it for me to offer an opinion, since I no longer work in PR or for pharma, I thought you might be interested to read this article from PR Week, which sounds like a counter argument to your point here: http://www.prweekus.com/the-real-value-of-a-pr-firms-role-in-social-media/article/208079/<br /><br />If you ask me, that article says a whole lot to say nothing. Of course a PR agency writing for PR Week would favor the "real value" of PR agencies in social media. A fellow former PR guy who's blog I follow, Paul Roberts, has also been broaching this topic amongst the mainstream PR agency folks: http://paulrobertspr.com/2011/07/20/is-social-media-bad-for-pr/<br /><br />All in all, it will be interesting to see what Pfizer does with its agency as a result of this issue.Kristahttp://prinpink.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-84747381627751224992011-07-22T09:27:14.220-04:002011-07-22T09:27:14.220-04:00John: Well written and researched. Consumers do N...John: Well written and researched. Consumers do NOT want to talk to PR people in social media they want to talk to someone who is the voice of the brand who actually works ON the brand. Chrysler learned a hard lesson earlier this year when someone at their social media agency dopped the F bomb on their Twitter account. As for Edelman..they just announced another social media conference for healthcare. Just what we need. Run by someone who has never launched a drug or worked on an approved product. Please rush to get your ticketsRichard Meyerhttp://www.worldofdtcmarketing.comnoreply@blogger.com